'True Indian Brand' : Boat pulls sponsorship from upcoming India Tour of Khalistani Singer Shubh
The Boat brand pointed to Shubh"s controversial actions earlier this year, where he shared a distorted map of India to express solidarity with Khalistani terrorists.
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Saying 'They are true Indian company', Boat, the Indian electronics brand, terminated its sponsorship from the upcoming tour of Canada-based singer and Khalistan supporter Shubneet Singh alias Shubh.
The brand pointed to Shubh's controversial actions earlier this year, where he shared a distorted map of India to express solidarity with Khalistani terrorists, as the primary reason for severing ties with the Canadian singer.Notably, his shows will be held from the 23rd to the 25th of September at Cordelia Cruises, Mumbai.
The decision comes amid Canada's flase allegation that India killed Kalistani leader Hardeep Singh Nijjar in Canadian province of British Columbia.
Taking to X (formerly Twitter), boAt informed about its decision asserting that it is first and foremost an Indian brand. Citing the controversial past of Shubh, who had shared a distorted map of India to express solidarity with Khalistani terrorists earlier this year, the company withdrew its association with the Canadian singer.
The company said, “At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour.”
The company added that it will continue to support emerging artists and foster a vibrant music culture in India.
Meanwhile, Indian cricket legend Virat Kohli has allegedly unfollowed Shubh on Instagram after he posted a picture showing a distorted map of India on social media.
Bharati Web
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