"Unacceptable": Twitter after Starbucks shares ads on promoting "sex change" in India, opposes gender-affirming operations

NewsBharati 11-May-2023 12:58:09 PM

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Amid the same-sex marriage controversy, Starbucks decided to release an advertisement which is seen promoting "sex change" in India.

Launching a new campaign with "#ItStartsWithYourName", it released an advertisement which according to them aims "to further the company’s positioning as being people first and creating cherished interpersonal interactions and brings alive how each experience is inclusive and feels like a homecoming".

In the video, one can see an elderly couple at a TATA Starbucks store, waiting for their son Arpit to arrive. However, his father seemingly upset and the mother urging the father to remain composed and not to get angry.

Soon after this, a nervous young girl approaches the couple and sits next to them. It is only then revealed that the couple is meeting their transgender daughter for the first time. Cutting through the awkward tension between them, the father goes on to place the order for coffee. As the situation becomes awkward, the family hears the familiar voice of the Starbucks barista calling out ‘Three cold coffees for Arpita.’ She is pleasantly surprised on realising her father’s acceptance and they all tear up as the family reunites.

However, this did not go down well with netizens who feel that such ad promoting "sex change" in India is harmful and gender affirming operations are unacceptable.

In Western countries, it started with ads like these.

And with time, they started talking of how a 3 year old is not comfortable in their body. And they started turning boys into girls & girls into boys.

They came to "liberate" adults. But, started targeting children.

This… pic.twitter.com/0xW4NKzNtT
— Incognito (@Incognito_qfs) May 11, 2023

@StarbucksIndia is sharing ads on promoting "sex change" in India.. ' Arpit becomes Arpita & parents after initial rejection, accept him/her as transgender female "
Some narrative building huh.... milords?@amitsurg @MIB_India https://t.co/L6Of9cjLfI
— Dr Vikram Sakaleshpur Kumar 🇮🇳 (@vikkypaedia) May 11, 2023

Can ads be about coffee . I do not accept gender affirming operations . This is s very subtle way of brainwashing our Youngsters who feel it’s cool to visit Starbucks ! Never enjoyed their overpriced stuff pic.twitter.com/Rs6z80qRIU
— Nidhi Bahuguna 𑆤𑆴𑆣𑆴🇮🇳 (@vinirish) May 11, 2023

Don't miss how shamless Starbucks is pushing this ad quietly in Instagram where deracinated hindu kids are sitting
These rootless hindu kids are the right target for it to predate @TataCompanies is 50% partner
All Indians must unite to boycott companies targeting our children
— Ritu #जिष्णु (@RituRathaur) May 11, 2023

It’s not just a letter that has been added.

There are some organs removed, some added. Lot of chemicals injected in the body.

Life long investment (of various sorts) into maintaining the cavity so it does not collapse, become a bubble and kill Arpita.https://t.co/GQ9gWBscIy
— Gargi #Decolonization 🇮🇳 (@JoshiGargiGoyal) May 11, 2023

Imposing subtly!
— Dr Vivek Pandey (@vivekortho007) May 11, 2023

@StarbucksIndia that’s it. I am never entering Starbucks again. I have no issues with transgender. But I have serious issues with corporates imposing their propaganda.

Wishing a bud light result to you. Now I leave it to rest of my Indian brothers and sisters.
— Vishnu Bhavaraju (విష్ణు మూర్తి భావరాజు) (@vmurthy77) May 11, 2023

Releasing such advertisement amid the same-sex marriage is being debated in the Supreme Court of India seems a strategic plan which can cause quite a stir among netizens!

Starbucks Transgender LGBTQ Sex change Gender change same-sex marriage