'Kaushaya'! Arunachal's Eri Silk branded; First lady of state Neelam Mishra launches logo
The launch is to give thrust to the concerted efforts towards women empowerment of Arunachal and to promote Eri Silk of Arunachal Pradesh, according to a statement from Information and Public Relations Department.
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Itanagar, Feb 16: First lady of the Arunachal Pradesh, Neelam Mishra in presence of Minister of Industries, Textile and Handicraft Tumke Bagra on Wednesday (Feb 15) officially launched the State Eri Silk Logo and branding of Kaushya Eri Silk of Arunachal Pradesh at a function organized by the Department of Sericulture at General Bipin Rawat hall, Raj Bhawan, Itanagar.
The launch is to give thrust to the concerted efforts towards women empowerment of Arunachal and to promote Eri Silk of Arunachal Pradesh, according to a statement from Information and Public Relations Department. "Kaushya" branding for Arunachal Eri Silk and a logo for branding of the magnificent, natural and exquisite pure silk of Arunachal Pradesh has been developed under the initiative and guidance of the First Lady of the State. The logo has been translated into the drawing by Kushwaha, Wife of Vice Chancellor, RGU. The name Kaushya is derived from the Sanskrit word meaning Silk.
#Arunachal | Neelam Mishra Mishra emphasized the need for branding local textiles and handloom for marketing its products, adding that branding of Eri silk has been initiated to make the state’s presence felt in outside markets#EastStory #NorthEastIndia https://t.co/E05W9Xaffu
— EastMojo (@EastMojo) February 15, 2023
Addressing the occasion, the First lady of the State stressed on the need of branding local textiles and handloom for marketing of its products, adding that branding of Eri Silk has been initiated to make the State's presence felt in outside markets in this sector. An ardent promoter of traditional weaves, Mishra has been actively promoting loin loom weaving in Arunachal Pradesh and has spearheaded many initiatives to encourage the local weavers to take forward the traditions for posterity.
Highlighting on her journey of loin loom movement since Jan 2018, the First Lady spoke in details on the concept of the Logo and the efforts taken to translate it into a reality, adding that the launch of the State Eri Silk logo today marked the culmination of her movement as she is proceeding to Ladakh. Thanking the people for their support to make the programme a success, she exhorted the people to promote and popularize loin loom and contribute towards creating world class textile products for sustainable development.
