Mumbai, September 2: Days after the release of Laal Singh Chaddha, Aamir Khan Productions (AKPPL) had posted an apology message on Samvatsari (last day of Jain holy event Paryushan) on which they seek forgiveness for hurting people intentionally or unintentionally.
AKPPL put up a video titled Micchami Dukkadam, which is a voiceover message along with text full of typos, to seek forgiveness. A few seconds into the video, when the voiceover says ‘hum sab insaan hai’ (we are all humans), the text reads ‘hum sab insane hai’ meaning, we all are insane (crazy). There are awkward emojis which make the apology look trivial. Even towards the end where the voiceover is supposed seek ‘kshama’ (forgiveness), it asks for 'shama'.
The account posted the video earlier in the day but deleted it later. After some time, it put up the video again.
Aamir Khan Productions have not yet given any reason on why they have deleted the clip seeking forgiveness. In the second video, they corrected some errors, like the word insaan (human) which was written as insane in earlier video. They changed ‘sama’ to ‘shama’ which is still a wrong spelling of ‘kshama’ & ‘dukaya’ which should be ‘dukhaya’.
Also, the voiceover who appears to be ‘seeking forgiveness’ seems to be mimicking Shah Rukh Khan’s voice, with the ‘Kal Ho Na Ho’ theme song.
Netizens, obviously, called out this apology. As pointed out, Aamir Khan’s production house came up with the bizarre video.
Some wondered if this account was hacked because it appeared too strange to be true.