The coaching industry is in boom…! So many great opportunities for Budding Coaches…!
02 Jun 2022 11:00:00
Pandemic changed a lot of things. The especially overall market has changed a lot post-pandemic. As the requirements and demands changed, the overall market had to change. And that means there are new options and opportunities available for all the industries. And one of the growing industries is Online Coaching Industry.
You won’t believe The Coaching Industry is valued at $15 billion in 2019, with a total market value of $7.5 billion in the United States. The market value has reached $20 billion by 2022, with an average annual growth rate of 6.7 percent from 2019 to 2022. Crazy right?
So Indian Market is also contributing to the same. There are so many online coaching programs, freelance coaches, and apps and websites that provide you best quality coaching. So here the coaching is not just for kids and students, but we are talking about industry-specific coaching. Coachings that can help you to get better at your work and grab more career opportunities. Coachings for Digital Marketing, Health Coaching, Data Science Coaching, etc.
Industries like Health and Fitness coaching, Mental well-being and Life coaching, and Business and Marketing Coaching are on top. That says, the better you are at something the more opportunities you can generate for yourself. India alone contributes more than 3.5 Billion USD to this industry. Amazing right?
So here the coaching is not just for kids and students, but we are talking about industry-specific coaching. Coachings that can help you to get better at your work and grab more career opportunities. Coachings for Digital Marketing, Health Coaching, Data Science Coaching, etc.
So in today’s day and time, can anyone become a coach?
Well No, Coaching is not for any and everyone. But people who have the knack for teaching have the subject/industry knowledge, and the experience can become an online coach. All you need is, confidence, knowledge, and experience. There are some industries, where you will need specific certification or degree. For eg. Fitness, health and nutrition are something that a layman can not teach you will need to be an expert in that, similarly, industries like Medical, Paramedical, Mental Health, and Psychology also need experts. So one needs to have the proper qualification to become a coach in this industry.
What you can do to become a successful coach? And build a high-paying coaching business?
We have seen examples like Saloni Shrivastava, Roots Mittal, Sorav Jain, and Ankur Varikoo who have built their coaching programs, and courses and made crores out of them. What is the one thing that they have in common? The answer is their personal brand. If you want to become a coach in your desired industry you will need to build a strong personal brand.
What are the steps? :
1. Choose an industry in which you want to become a coach (For Eg. Business coach, Marketing Coach, Communication Coach, etc.)
2. Choose a platform where you will build a strong personal brand. (For Eg. Instagram or Linkedin even on Twitter)
3. Create valuable and Client Attracting Content. It should reflect your knowledge, Experience, Expertise, and Relatability.
4. Be consistent at it. Network more with your ideal clients.
5. Research deeply to design your coaching program.
6. Create an outline first and then work on designing your coaching program module.
7. Finally market your program through your social media and sign clients back to back.
This we are talking about the personal brands which are providing industry-specific coaching. There are apps like Udemy, Skillshare, Amazon Kindle, and Study Blue which provide you the online recorded courses. Where you can learn and with that learning you can earn as well. You can literally learn any kind of skills here and market your skills through social media. You will need a lot of hard work and research for the same. Even you can learn how to market your courses on these platforms as well.
In a pandemic, this industry started booming. Now that the people are getting back on track, things will change again. But as there will be job fluctuation, the online learning space will always be open, because people are looking for better-paying work-from-home jobs. So if you are someone, who wants to become a coach and build your business, now is the right time.
- Niharika Pole Sarwate