How did one idea change his life? Meet the founder of a leading App: Astroralk

Do you believe in Astrology? Do you feel that someone after reading your Kundali and palm can predict your future? Well some astrologer predicted the future of this young man, and it all came true, this became an idea of a business for this young man, and that one idea changed his life. Yes, we are talking about the founder of a leading app Astrotalk, Puneet Gupta.

After working in an investment bank for 4 years, and running an IT company for 3 years. Puneet, who never believed in astrology all his life, started Astrotalk when one astrologer predicted in 2015 his near future (next 2 years) and it all came true.

He shared in one of his interviews, “It all started in 2015 when I came across the real side of astrology. When I had to talk about a crucial decision in my life. Resigning from my job. My colleague told me that she can help me in knowing about the right time of taking this decision with the help of authentic astrology. Then she told me it was the right time to resign and next two years will be fulfilling. Till this time I only saw astrologers con the innocent people and take the money and leave. But this time, it was different. I took the decision and the predictions came true.

All the predictions came into reality and this gave me an idea to do something in this industry. Post 3 weeks of this realization I had already started Astrotalk.

In the same interview, he also shared, “We are a go-to website for a wide range of occult sciences such as Vedic astrology, Nadi Astrology, Numerology, Prashna Astrology, Palmistry, Tarot Reading, Gemology Vasthu, and KP Astrology. Currently, we have more than 1000 astrologers on board who help millions of clients with online consultation through calls and chatbots. For every new customer, AstroTalk offers first free consultation, post which the sessions are chargeable on a per-minute basis.”

Astrology is a field that not many people trust it, and some astrologers take advantage of innocent people. With Astrotalk Puneet wanted to introduce genuine astrologers and gain the trust of customers.

In another interview, he shared that initially, he faced a lot of challenges. He says, “As many people don’t know in detail about occult sciences. Gaining people’s trust was a bigger challenge, another challenge was ensuring that the astrologers that we are hiring are authentic ones and not into malpractices.”

You must be seeing Astrotalks ads everywhere, From Youtube to Facebook. From Mony Roy to Shweta Tiwari all the celebrities are promoting this app now, and Puneet Gupta heavily invested in influencer marketing and as per him, the response is amazing.

The monetization model is simple, he shared, “Initially, we built AstroTalk from whatever we had earned from our previous company, without taking any external support. The monetization model is also very simple, as we charge our customers for connecting with an Astrologer online, post their one complimentary session and every chat or call is charged on a per-minute basis.”

Post-Covid 19 crisis, Astrotalk’s daily revenue has increased to INR 32 Lacs as people are more concerned about their job security, health, and relationship status, especially mental health-related cases are increasing. The total mobile application installs so far are 4.1 Mn and their repeat customer rate is 13 per annum which is the highest in the industry.

The Indian spiritual and religious market is assessed at $40 billion (Rs 2.97 lakh crore), as per media reports. Out of this, the astrology sector in India alone is at $10 billion (Rs 74,500 crore), with around 2 million astrologers currently practicing. There is a huge opportunity that lies in this sector.

In one of his interviews, he said, I loved a girl and she used to push me out of my boundaries and told me that I can do better in my life as I was always an average student, one day she said, "My father drives a Mercedes and you have never seen a car in your family. You are lucky that I still love you." That one thing pinched me and I worked my ass off to achieve something and finally, I did.

Puneet Gupta is a living example of how an IDEA can change the entire MARKET. The sector which was only related to people reading palm, and pandit ji sharing predictions from Kundli, has become a full-fledged online business that is spread all over India.

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- Niharika Pole Sarwate