Purple Revolution! India's first Lavender Festival in Bhaderwah, Jammu and Kashmir
The Lavender Festival is primarily aimed at increasing the income of farmers associated with Aroma Mission by encouraging and motivating them to adopt value addition of the aromatic plant they are growing in their fields.
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Bhaderwah, May 27: A purple revolution was witnessed in Bhaderwah, Jammu and Kashmir. Union Minister of Science and Technology Jitendra Singh inaugurated India's first 'Lavender Festival'. The Council of Scientific and Industrial Research (CSIR) under the aegis of Ministry of Science and Technology is conducting 2 days Lavender Festival 2022 at Bhaderwah under Union Government's Aroma Mission 2 to promote “One Product one District” initiative.
The festival is primarily aimed at increasing the income of farmers associated with Aroma Mission by encouraging and motivating them to adopt value addition of the aromatic plant they are growing in their fields. Addressing the event, Singh said, "Bhaderwah is the potential destination of agri-tech startups of the country. Lavender Festival in the valley of Bhaderwah is the best example of the development of the present progressive government at the centre. Bhaderwah is the best place for lavender cultivation in terms of land and climate."
Referring to the lavender cultivation in the region, Singh said, "Lavender is an avenue of employment generation and research opening many paradigms of development for the region." He also said that the development prospects of PM Modi-led government for the far-flung areas like Bhaderwah can also be judged from the fact that the country's first National Institute of High Altitude Medicine is being built in Bhaderwah which will attract scholars and researchers not only from India but across the globe generating employment opportunities for the region.
On the first day of the lavender festival, progressive farmers, scientists, industrialists associated with aromatic oils and startups participated in an interactive session which was inaugurated by DDC Doda Chairman Dhananter Singh Kotwal along with Director CSIR-IIIM Jammu D. Srinivasa Reddy at jam packed community hall Kotli.
On the 2nd day of the event Minister for Science and Technology and MoS in PMO Dr Jitendra Singh will formally inaugurate the lavender festival. The farmers and startup owners expressed their gratitude to Dr Jatinder Singh for promoting lavender cultivation in Bhadarwah at national and international level by terming it as purple revolution in India.
CSIR-AROMA Mission, under the Ministry of Science and Technology aims to develop and disseminate aroma-related science and technology to reach the end-user/clients of CSIR: Farmers, industry and society. According to the Ministry of Science and Technology, Aroma Mission is attracting startups and agriculturists from across the country, and during Phase-I, CSIR helped in the cultivation on 6,000 hectares of land and covered 46 Aspirational districts across the country. More than 44,000 people have been trained and several crores of farmers' revenue generated.
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In the second Phase of the Aroma Mission, it is proposed to engage over 45,000 skilled human resources with the aim of benefitting more than 75,000 farming families across the country. CSIR-IIIM introduced lavender to farmers in Doda, Rama, Kishtwar, Kathua, Udhampur, Rajouri, Pulwama, Anantnag, Kupwara and Bandipora districts. It provided free quality planting material and end-to-end technology package for cultivation, processing, value addition and marketing of the Lavender crop to the farmers.
CSIR-IIIM also installed 50 distillation units -- 45 fixed and five mobile -- at different locations across J-K under CSIR-Aroma Mission. Lavender cultivation has employed about 5,000 farmers and young entrepreneurs in geographically remote areas of J-K. More than 1,000 farming families are cultivating it on more than 200 acres.