One idea that made Chumbak a global brand...!
A story of a beautiful, colorful and vibrant Indian brand Chumbak...!
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You must have seen Chumbak stores in many shopping malls, you must have seen their ads on social media as well. The beautiful, colorful lifestyle products, their bags, and watches, colorful home décor sets them apart. They have an Indian vibe + vibrant touch to them. Girls are a mad fan of this brand, and they have some amazing gift options. But have you ever wondered how did this brand must have started? What was the basic idea, that made them a huge global brand? Let us look at this beautiful journey of our very own Indian Brand, Chumbak.
It all started with the founders Vivek and Shubhra’s love for collecting souvenirs and travel. Back in 2010, they wanted something for the younger generation, which can showcase their love for travel and colorful souvenirs and gifting options with an Indian touch. Hence they founded Chumbak, which means magnet in Sanskrit. The name explains this brand’s magnetic vibe. Once you look at the store, you can’t stop yourself from going there and having a look at their beautiful and colorful products.
The founders explain on their official website that their products are inspired by the art and culture around the world. Blended with a fun, colorful, and modern aesthetic that is joyful and uplifting.
They say, “Everything we create at Chumbak is true to our 5 brand pillars of Wit, Warmth, Honesty, Spontaneity & Community.” And these all words reflect from their entire vibe.
Chumbak is a colorful and vibrant brand that attracts you and gives you a beautiful and positive vibe. Was it easy to start with, Well, obviously NO? Then how did it grow? The Journey of Chumbak :
To gain something we have to lose something. And this saying goes correctly with the founders of Chumbak Vivek Prabhakar and Shubhra Chadha. It all started with an idea to create a colorful, beautiful, and affordable gifting brand, which includes their passion for collecting souvenirs. They wanted to create an India Brand which will be aesthetically representing the art and culture of India, in a very global manner.
A fridge magnet generated this idea in Shubhra’s mind :
One day while looking at a fridge magnet that Vivek and Shubhra bought from their recent foreign trip, she realized nothing that sort is available in India. She realized when it comes to gifting, Indians are left with lesser options like Shawl, Dress pieces, Cash, Handicraft, or General décor items. She wanted to create something that can be aesthetically so beautiful, colorful and attracts customers from all over the world. Her dream was bigger, and she discussed this with her husband Vivek. And then one thing after the other started falling into place.
They sold their house to build this beautiful brand:
Nothing comes easy, especially when you have bigger, larger-than-life dreams. Chumbak was ready to grow. However to start with they needed funds and for that Shubhra and Vivek sold their house worth Rs 45 lac. And funded their startup. They sold their nest to build others’ homes. After all, they were about to generate employment for a larger section of society.
USP of Chumbak is its funky theme-based designs with economic prices, appreciated by its customers. After starting with the colorful fridge magnets, they soon realized the need to broaden their gifting variety and now offering more than 800 products in different categories.
Love planning your mornings to a tee...even on the weekends? Here’s something to get you going! pic.twitter.com/mGFNRdLxjT
— Chumbak (@Chumbak) January 11, 2019
Now Chumak has all the gifting and home décor items from souvenirs to cushion covers, from watches and clocks to bags and dresses, from key rings to wallets and from Masala boxes, to cutlery and mugs. You name it and Chumbak has it.
Over the last decade, the brand has transformed into a leading multi-category retailer with a dominating online presence along and 70+ exclusive brand stores. It features homes and lifestyle categories such as home décor items, accessories, and apparel.
Last year Chumbak onboarded Sara Ali Khan as their first brand ambassador. After launching a digital campaign with a Bollywood star, the brand is now aiming to increase its turnover by 100%.
“We plan to double our turnover by the end of this year, our overall marketing spends are increasing significantly. We are also reaching out to our loyal customer base and building up our digital presence including social media, and we plan to resume our in-store marketing once footfalls are back to pre-pandemic levels. We believe there is a strong overlap between the celebrity’s followership and our potential audience,” said Vasant Nangia CEO, Chumbak.
Even after the pandemic happened, Chumbak has established its brand value on social media and overall online space from the very first day, it was still in profit.
There is a huge client base for Chumbak and people are loving all the new products launched by Chumbak. The story of Chumbak is indeed an inspirational one, and it can empower many entrepreneurs, who have a great idea just needs a little push to achieve their biggest dreams.
- Niharika Pole Sarwate