World Environment Day! IIT Madras' new music video based on 51 'Rivers of India'

Chennai, June 04: With the aim to bring awareness of water conservation and the importance of this valuable resource on Earth, the Indian Institute of Technology (IIT) Madras released the music video ‘Rivers of India’, which is based on the names of 51 rivers of India.

 

Rivers of India' is a tribute to the timeless spirit of India that accords a revered place to precious water resources. The song’s lyrics were inspired by the names of 51 rivers across India and it also includes an iconic line from the Tamil classic, “Silappathikaram.” 

 

 

 

 

The music video glorifies the story of the growing dependency of an increasing population on rivers, the human exploitation of water resources, and its consequences. It warns that our disregard of ecosystems is inflicting “unprecedented injury” to our rivers. It also emphasized the importance of awareness regarding water resources and highlights the center’s commitment to bring cutting-edge research to the field and “lead the way". The music video ends with the message of hope.

 

 

 

The video was created by renowned Indian American music composer and IITM Distinguished Alumnus Dr. Kanniks Kannikeswaran. The music video is produced by the International Center for Clean Water (ICCW), IIT Madras. and it features musical celebrities Bombay Jayashri, Kaushiki Chakraborty, Amrit Ramnath, and Rishith Desikan. The video was released on World Earth Day, in April 2021. The day also marked the second anniversary of ICCW, IIT Madras.

 

 

Tomorrow, is World Environment Day 202 which is celebrated across the globe to sensitize people about the importance of protecting the environment. World Environment Day is being celebrated since 1974, to urge people, governments, and organizations to take proactive steps for the betterment of Mother Earth.

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