#NariShakti: PM Modi's online shopping to buy tribal products goes viral! Ministers, too follow the trend!
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New Delhi, Mar 9: On the occasion of International Women's Day and women’s contribution to India's Aatmanirbhar Bharat campaign, Prime Minister Narendra Modi on Monday went on a shopping spree and tweeted about his purchase of textiles and paintings from states like Tamil Nadu, Assam and West Bengal.
"Women are playing a leading role in India’s quest to become Aatmanirbhar. On International Women’s Day, let us commit to encouraging entrepreneurship among women. Today, I bought a few products that celebrate women enterprise, creativity and India’s culture," PM Modi said.
From Tamil Nadu, the Prime Minister purchased a hand-embroidered shawl by the Toda tribe of the state. "The exquisite hand-embroidered Shawl made by artisans of the Toda Tribe of Tamil Nadu looked wonderful. I purchased one such shawl. This product is marketed by Tribes India. #NariShakti," PM Modi said, sharing the online shop's website link.
Following the clarion call of the Prime Minister to promote women entrepreneurship, and in particular that of the tribal women, Union Ministers like Smriti Irani, Dr Harshvardhan, Piyush Goyal also purchased products from Tribes India website.
Irani bought a bright, and beautiful Kantha cotton/ silk saree, handcrafted by the master craftswomen of West Bengal, while Dr. Harshvardhan purchased a multicolour cotton shirt and some foxtail millets. Shri Piyush Goyal bought a handloom woven herringbone waist coat.
India is home to a large number of tribes. In fact they constitute over 8% of our total population. What makes them unique is that they have retained their natural, simple ways of life, despite the hectic pace of modernisation among them. Their arts, crafts, music, dance, cuisine, all reflect a timelessness associated with their lives. Unfortunately, this also places them in the fringe and among the disadvantaged sections of the population, considering that their sources of livelihood stem from either natural forest produce or their arts, crafts and handicrafts.
Keeping in line with the clarion call of Atmanirbhar Abhiyan, amongst its other flagship programmes to improve the livelihoods of the tribal communities, TRIFED has an exclusive marketplace for tribal producers – forest dwellers and artisans, to facilitate the purchase of MFPs, handicrafts and handlooms online.
The Tribes India platform (tribesindia.com) offers the best of tribal handicrafts and natural organic products and brings them directly to your doorsteps! An effort to empower lakhs of tribal artisans and enterprises, with a variety of natural and sustainable produce and products, the Tribes India website offers a glimpse into the age-old traditions of our tribal brethren.
A proud commemoration of the International Women’s Day for TRIFED and its commitment to serve the tribal master craftsmen and women as well as going Vocal for Local.