Chacha Chaudhary is now mascot of Namami Gange program

New Delhi, Oct 2: The central government will use Chacha Chaudhary, the popular comic book character, in order to promote among children and youths the cleaning of Ganga and other rivers.

 

 

"The National Mission for Clean Ganga (NMCG), chaired by Rajiv Ranjan Mishra, Director General, NMCG, declared Chacha Chaudhary as the mascot of the Namami Gange Programme and some major projects in Uttar-Pradesh and Bihar were discussed and evaluated," the Ministry of Jal Shakti said.

 

 

NMCG has been focusing on youth as part of its outreach and public communications efforts as they are the impellers of change. As a step towards this NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos. The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers. The total estimated budget for the project is Rs. 2.26 Cr.

 

 

The Centre stated that Chacha Chaudhary can be useful in ground-level activation for Ganga rejuvenation. Initially, the comics will be launched in Hindi, English and Bengali. Mishra said, "NMCG has always been into community engagement with special focus on youth and children. This association will be one more step towards it."