PM Greets people on the Auspicious Day of Ashadhi Bij, the Kutchi New Year
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New Delhi, July 4: “Greetings on the auspicious occasion of Ashadhi Bij, the Kutchi New Year. May the coming year bring joy and prosperity. May everyone’s aspirations be fulfilled,” Prime Minister Narendra Modi greeted people on the auspicious occasion of Ashadhi Bij, the Kutchi New Year.
Kutchi New Year is celebrated on the second day of Ashadh, known as Ashadhi bij. Ashadhi bij is an auspicious day for farming communities in North India especially Gujarat, Uttar Pradesh and some other places. This is small festival celebrated to predict the monsoon. During Ashadhi Bij, farmers check the moisture in the atmosphere to help predict which crop would be the best one in coming monsoon.
Kutchi community in Kutch region of Gujarat observes Kutchi New Year as per an indigenous calendar. This occasion is associated with beginning of rains in Kutch, which is largely a desert area. Ganesha, Lakshmi and other regional deities are worshipped on this occasion. Ashadh Bij or Kutchi New Year is a distinguished culture of an agrarian country like India where arrival of rain is celebrated!