The day is finally here. US-based streaming service Netflix said it has started cracking down on password sharing in India,

 

As per the reports, the Netflix will begin taking action against account sharing in India from July 20, along with other markets like Indonesia, Croatia, and Kenya.

 

 

Netflix says Subscribers from only a single household will be able to access an account henceforth.

 

 

Users in a ‘Netflix Household’, meaning ones who use the same internet connection, will be allowed to access the account in the basic plan. This comes after Netflix started rolling out a ban on password sharing worldwide in May.

But that doesn't mean you can access your account only at home. Netflix says, "Everyone living in that household can use Netflix wherever they are - at home, on the go, on holiday."

 

 

 

The company, however, will not offer the ‘extra member’ option in these countries as it has recently cut prices in many of them. The feature allows subscribers to add an additional member to their account by paying extra.“

Netflix said borrowing users will be able to transfer their current profile to new and existing accounts.

Netflix had reduced the prices of its service in India by 20-60 percent in December 2021, a move that had helped the company grow engagement in India by nearly 30 percent year-on-year (YoY), while revenue growth increased to 24 percent in 2022 versus 19 percent in 2021, it said in April 2023.

 

Netflix said the advertising tier is still a very small part of its membership base and the current ad revenue is not material. Netflix’s advertising tier is fairly new to the market, compared to its rival Hulu, which has been supporting ads on its streaming platform for 15 years. Hulu has roughly 30 million subscribers who pay for its ad-supported tier.