Amazon Prime Video announces over 40 new series, movies!

In a huge announcement, Amazon Prime Video announced 40 new titles across original series, original movies and co-productions that it plans to launch over the next 24 months. Apart from that, the OTT platform said it will bring in new multi-year licensing deals with some of India’s biggest and most successful studios.

 

 

 

This revealtion came after the maiden Prime Video Presents India showcase event was held in Mumbai. It said, "The upcoming Amazon Originals will enthrall customers by offering a wide gamut of genres, ranging from cutting-edge thrillers, high-octane action, engaging dramas to light-hearted comedies and heart-warming romances, along with new genres like supernatural, horror, biographies, true-crime and investigative docudramas. "

 

 

The service recently completed half a decade of super-serving customers in India, and announced that it will more than doubling its investment in Prime Video India over the next 5 years.

 

The company, which has completed five years in India, said that it was stepping into the pay-per-view movie service in the country with Prime Video Store, besides announcing new multi-year licensing deals and co-productions with various Indian studios. Amazon Prime Video has also forayed into original movie production in India with films in Hindi and Telugu, to be released directly on the platform.

 

Amazon Prime Video's pay-per-view or transaction video-on-demand (TVod) service will be available for Rs 69 to Rs 499 for a one-time watch. The film will be available on rent for 30 days after purchase and will have to be consumed within 48 hours once the service is activated.

 

"In tune with our vision to become an entertainment hub, we have steadily innovated in the way we offer movies to our consumers, from offering films in a post-theatrical early-window to direct-to-service premieres bringing movies to consumers’ living rooms and preferred devices," said Gaurav Gandhi, country head for Amazon Prime Video India, on Thursday.

 

"The launch of the TVoD movie rental service will not only give expanded reach to these films, but also give customers more choice in how they want to access and watch content," Gandhi said.

 

Amazon Prime Video is not the only OTT platform to offer a pay-per-view movie service in the country. In the past, ZeePlex, BookMyShow Stream and ShemarooMe have forayed into space with little success.