Bweakoof.com: A T-Shirt brand that changed the E-commerce clothing market
An Inspiring journey...!
NewsBharati 21-Apr-2022 18:35:51 PM
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Often you must have see people wearing colorful T-Shirts. T-Shirts that have weird prints, FRIENDS and LOONY TOONS cartoons on them, and whatnot. One brand that changed the entire E-Commerce clothing ecosystem, which relates to the younger generation and is affordable. You are right, I am talking about Bewakoof.com a website that sells majorly T-shirts. An Indian Brand that is growing day by day and giving inspiration to all the youngsters.
Bewakoof.com was founded in 2012 with the thought, “Business can not be about gaining money alone.” It is more about making a positive impact, that’s what Bewakoof is all about. In Hindi, Bewakoof means “Stupid”. But for this company, Bewakoof means thinking differently. On their official website, they say, “Society perceives Bewakoof as stupid. But what does society call Bewakoof? Often, it’s anything different or anything that’s done differently. Often when people have done the right thing, without caring about what society thinks, they have been called Bewakoof. These are the people who have changed the world and made it a better place.”
For this company, “Bewakoof is the spirit of looking at things differently.” And that is what is reflected in the product of this brand. They have soft and best quality fabric, unique and different prints, and a comfy and stylish look. What else do we youngsters want? They proudly say, “ We are Imagined in India, Made in India.”
This is a homegrown company. Which has 7+ years of successful journey, 250+ team members, 1 Carore plus products sold, and 60 Lakh plus app downloads. An amazing startup that generated huge employment. Isn’t it inspirational?
When most of the fashion portals are talking about being all chic and classy, there is one that promotes being fashionably silly. Bewakoof is the fashion e-commerce startup that stands out from the rest. It offers a trendy collection of apparel based on dazzling and upbeat designs that resonate with the millennials.
This startup was founded by Prabhakiran Singh and Siddharth Munot in 2012. In FY 2020 Bewakoof’s turnover was more than 210 Cr. The co-founder of this company Prabhakiran says Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness.
Now Bewakoof not only sells T-shirts and clothes but it also sells quirky and fun mobile covers and footwear as well. Weird, Quirky, and Fun are the words that describe Bewakoof.com. Also, the name is very unique and creative. Millennials resonate with this entire brand vibe a lot. It is a D2C company and customers are loving its products day by day even more.
It has some funny T printed Tshirt which has the Hindi and Regional language Slang printed on the T-shirts (Eg. Ghanta Engineer) and the youngistan is loving the same.
About the Founders:
Prabhkiran is a civil engineering graduate from IIT Bombay much like his co-founder, who interned at Delhi Metro Rail Corporation Ltd, after which he decided to found khadke gLASSI. Prabhkiran started his lassi venture outside his college and named it khadke gLASSI. Unfortunately, it didn’t go that well and closed down soon. After his brief stint with the former, he went to found Bewakoof in April 2012. And since then he never looked back. On his Linkedin, he says, “Liteheartedness can make this world a better place to live” And his vision and dream “Bewakoof” reflects this thought and belief of his.
Siddharth Munot is the co-founder of Bewakoof. Munot is a Btech engineer from IIT Bombay, who started his career as a teacher at PACE Institute. Siddharth then started his entrepreneurial career by co-founding Munot Networks LLP before co-founding Bewakoof. Along with being a co-founder of Bewakoof Siddharth is also the co-founder of Machau Farms LLP and Machau Industries LLP.
These both young gentlemen are the inspiration for many in India. Gone are the days when we were following fashion trends that were generated in Paris, France, and Other western countries. Tables have turned now and we have become the new trendsetter.
Their journey can be a roadmap for the newbie entrepreneurs who want to make it big in the world of cutthroat competition.
Let us be bewakoof and create a new chapter in the victories history of India.
If you found this inspirational and useful let us know in the comments.
- Niharika Pole Sarwate
Niharika Pole Sarwate
Niharika Pole Sarwate became a journalist to voice her opinion for the right. She has been working as journalist for more than five years now. Art, Culture, Youth, Nation are her areas of work. Social media has strong power and she is on a mission to utilise it for the betterment of the society.