Devdutt Pattanaik blatantly pokes author Anand Ranganathan for his 'Bindi' comment; Calls him a 'Hindu man in Christian suit'

The Fab India controversy intensifies after Devdutt Pattanaik, known for his mythological writings made scathing attacks on the renowned author Anand Ranganathan for his comments on Hindu women wearing Bindi. "A woman's forehead is without Bindi is like mysorepak without ghee or sambar without drumstick", Ranganathan had tweeted.

 

 

Pattanaik in a wordy attack to him said in a tweet that it was wrong to comment on how Hindu women should dress. "Beware of Hindu men in Christian suits (the TIE is the symbol of crucifix) commenting on how Hindu women SHOULD dress, and equating them with food !!!!!", he tweeted pointing out at Anand Ranganathan's Twitter Profile photo in which he is seen wearing a black suit and a tie.

 

ALSO READ- 'Diwali is not Jash-e-Riwaaz'; Brands like Fab India must face economic costs for such deliberate misadventures 

 

In a deliberate attempt of abrahamising the Hindu festival of Diwali, the Fab India group, the clothing brand in its Diwali advertisement campaign launched the ‘Jashn-e-Riwaaz’ collection. The lady models in the poster are seen wearing red colored clothes but no bindi. "Puzzled by aversion of Fab India to bindis. None of the models in that Jashn-e-Riwaz ad are wearing bindi. Don't they know a bindi completes a look like Jerry completes Dorothy", Ranganathan said yesterday.

 

 

 

Interestingly, the advertisement campaign released by the brand is a complete mismatch with the title chosen for the Diwali collection. Fabindia’s ‘Jashn-e-Riwaaz’ video campaign ironically features the rich culture and tradition of Rajasthan. The campaign starts with a Rajasthani lad taking a group of friends belonging to different ethnicities to his home to celebrate the festival of Diwali. While driving amidst the different traditional aspects of Rajasthan, the boy wonders how his friends might be perceiving the timeliness tradition and history of the state.

 

 

The ad then focuses on Rajasthani traditions, rituals, food and finally the couture to highlight the richness, heritage and legacy of Diwali, a festival celebrated by lighting diyas, bursting crackers and distributing sweets amongst other traditions to mark the win of good over evil. One of the most significant Hindu festivals, Diwali commemorates the return of Lord Shri Ram after defeating the evil that was Ravana. This is precisely why several users were left bewildered with the usage of a heavy Urdu phrase to name a traditional collection exclusively designed for a Hindu festival.

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