India is YouTube’s fastest growing market!

San Francisco, May 3: India is one of the fasting growing market for the digital industry. In India, Google is synonyms for searching. Acknowledging this immense market, Google CEO, Sundar Pichai said, “India offers great potential for Google-owned YouTube's growth and the latest in the journey is YouTube Music that has been downloaded more than 15 million times in the country”.

Addressing this growth, Pichai said, “YouTube Music and YouTube Premium are now available in 43 countries up from five markets at the start of 2018. In mid-March, we launched YouTube Music in India, one of YouTube's fastest growing markets”.

Further, he added, “Since launch, the YouTube Music app has been downloaded more than 15 million times in the country. YouTube's ad business, for both brand and direct response campaigns, continues to grow and support our creators”.

Addressing the issue about content, Sundar Pichai expressed, “Maybe I will start with the YouTube comments. I talked about in the area of content responsibility, we are definitely focused on making sure we are constantly improving how we are handling both in terms of reducing the content and shouldn't be there on the platform”. He stated that, More importantly, making sure when we recommend content that we are recommending high-quality content as well as reducing harmful content or low-quality content is recommended.

Earlier this year, YouTube declared changes that decrease recommendations of content that comes close to violating its guidelines or that misinforms in harmful ways.

"There are a lot more improvements, which we will be rolling out in the next few weeks and our work is ongoing," Pichai said.

On Cloud, Pichai said that nine of the world's 10 largest media companies, seven of the 10 largest retailers and more than half of the 10 largest companies and manufacturing, financial services, communications, and software use Google Cloud.

"Thomas (Kurian) is really building upon a strong foundation, but we are really accelerating and scaling up go-to-market both internally and through our channel partners has been a huge focus," Pichai noted.

Thomas Kurian, former Oracle President of product development, joined Google Cloud early this year.

Pichai also said, “I think we are building a strong business across all our verticals, and we are definitely seeing strong momentum, and look forward to being able to share more at the appropriate time”.